It’s all waves. I remember the start of the 80s, when I was young and ready to start my working career. It wasn’t fun, because there were no jobs. But the 80s were in fact great times, because you had the freedom to experiment. Exactly the same way social media could experiment and grow bottom up after the dotcom-crash. No worries – hard times are good times to start doing something new and innovating. It’s all waves – but stay clear of drowning.